Facebook Parent Company Meta Has Announced The Introduction Of New Controls

Facebook parent company Meta has announced that it’s testing several new controls designed to give users and businesses the option to customize their Facebook News Feed experience.
With this move, Meta says people can now increase or reduce the amount of content they see from friends, family, Groups, and Pages on Facebook and the topics they care about in their News Feed Preferences. For its business customers, Facebook is executing a Topic Exclusion for News Feed test on a limited number of advertisers that run ads in English. Meta has also revealed its plans to team up with third-party partners. Meta on November 18 detailed new ways for users to manage the content they see in their Facebook News Feed.

New Facebook Control

The company will make available controls such as favorites, reconnecting, snoozing, and unfollowing easier to access as well. Facebook’s new test is initially available to a limited number of users and is likely to reach all eligible users in a gradual rollout schedule.

As mentioned, Meta is also expanding its Topic Exclusion controls for the Facebook News Feed test to a limited number of advertisers that run ads in English. The advertisers can select from three topic groups — news and politics, social issues, and crime and tragedy. When an advertiser selects one or more topics, their ad will not be visible to people who are engaging with those topics in their News Feed. Meta adds that in their early testing, advertisers who have excluded the news and politics categories were able to avoid news and political adjacency 94 percent of the time.

Meta considers the Topic Exclusion controls as a bridge product and hopes to start testing a new content-based suitability control to address the concerns of advertisers about the displaying of ads next to certain topics based on their brand suitability preferences in both Facebook and Instagram feeds. The company is planning to start the rollout in 2022.

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