Browser settings to change ASAP in Chrome, Safari and more if you care about privacy. Google was born on the web, and its business reflects its origin. The company depends on the web for search and advertising revenue. So, it isn’t a surprise that Google sees the web as key to the future of software. Front and center are web apps, interactive websites with the same power as conventional apps that run natively on operating systems like Windows, Android, MacOS and iOS.
Apple has a different vision of the future, one that plays to its strengths. The company revolutionized mobile computing with its iPhone line. Its profits depend on those products and the millions of apps that run on them. Apple, unsurprisingly, appears less excited about developments, like web apps, that could cut into its earnings. The two camps aren’t simply protecting their businesses. Google and Apple have philosophical differences, too. Google, working to pack its dominant Chrome browser with web programming abilities, sees the web as an open place of shared standards. Apple, whose Safari browser lacks some of those abilities, believes its restraint will keep the web healthy. It wants a web that isn’t plagued by security risks, privacy invasion and annoyances like unwanted notifications and permission pop-ups.
Google leads a collection of heavy-hitting allies, including Microsoft and Intel, trying to craft new technology called progressive web apps, which look and feel like native apps but are powered by the web. PWAs work even when you have no network connection. You can launch PWAs from an icon on your phone home screen or PC start menu, and they can prod you with push notifications and synchronize data in the background for fast startup. PWA fans include Uber, travel site Trivago and India e-commerce site Flipkart. Starbucks saw its website usage double after it rolled out a PWA.